Reports

The skin care sector on Tmall/Taobao distribution channels recorded an average monthly growth (12-CMGR) of 8.1% during 2019, showing a steady growth. The market share of the skin care sector in the entire beauty market is 67.5%.

Over the past six months in the 2019 skincare market, the monthly average growth rate has steadily grown 10.9% (6-CMGR), and this has led the growth of the entire cosmetics market. The monthly average growth rate during Q2 (3-CMGR) was 11.9%. June, which included the mid-year sales event, increased in sales by 44% compared to the previous month, and achieved monthly sales exceeding 1 billion RMB.

Q4 skincare market grew by 1.4% QoQ, which is very low in growth rate compared to a 25% growth rate in the entire beauty market. Overall, it seems like the reduction of growth rate due to the drop of the average sales price as the consumption expanded to mass skincare market from luxury skincare market rather than the reduction of sales amount.

Q3 makeup market grew 60% QoQ, and its sales surpassed the total beauty market growth rate of 25%. After recording the best sales in August with the skincare market, it slowed down in September. Chinese brands has the biggest market share, but the US and European markets,

Q3's skincare market grew 18% QoQ,lower than the overall beauty market growth rate of 25%, but it has steadily grown. It is characterized by high sales in August and then a stagnant graph because online marketing is particularly affected by such events as #618 and 11.11.